About
I help brands, from Fortune 500 enterprises to sole proprietorships, win in organic search, and increasingly, in AI-driven search (GEO/AEO).
I’ve led SEO strategy and teams at both agencies and in-house, helping B2B and B2C companies across finance, legal, healthcare, real estate, travel, manufacturing, media, publishing, retail and ecommerce. Highlights include scaling Manta.com from 4M to 30M+ monthly visitors, driving a 150%+ year-over-year traffic increase at Micro Center, and managing teams of up to 14 across multiple offices. Most recently, I served as VP SEO at Vizion Interactive, an SEO agency and online marketing consulting company. I recently left that role by my own choice and am now exploring my next leadership opportunity in SEO and digital growth.
I live in central Ohio with my family. Feel free to connect with me on LinkedIn.
Consulting
I’m taking on a limited number of SEO consulting projects, focused on helping companies win in both traditional search and AI-driven search (ChatGPT, Google AI Overviews, Perplexity, and others).
Independent SEO Review (Agency Second Opinion)
Not sure your SEO agency is delivering? I provide an independent, third-party assessment so you can decide what to do next with confidence.
I review your agency’s strategy, technical and content work, reporting, and follow-through against your business goals. You get a straight answer: stay the course, make changes, or move on. This is a review only. I don’t take over the work or pitch for the account, so my findings aren’t tied to a sales motive.
What you get
- I interview your team and the agency
- A review of deliverables and identification of success and/or sticking points on both sides
- A scorecard covering strategy, execution, reporting accuracy, and results
- Plain-English findings your leadership team can act on
- A list of questions and priorities to take back to your agency, or a framework for evaluating a replacement
Fixed fee. Typically 2-3 weeks.
Request an independent reviewWhy get a second opinion on your SEO?
Your agency can’t grade its own homework.
Most SEO reporting comes from the same people being evaluated. Traffic charts and ranking reports can look great while the business results stay flat, and it’s hard to tell the difference from the inside.
SEO is slow and hard to measure.
Results take months, and many factors affect them. That makes it difficult to know whether you’re seeing a normal ramp-up, a strategy that isn’t working, or work that isn’t getting done.
You need someone who knows what good looks like.
I’ve run SEO teams at agencies and in-house, so I know what strong delivery, honest reporting, and realistic timelines look like, and where the warning signs are.
It’s a low-risk way to get answers.
You don’t have to fire anyone or start a search for a new agency. A fixed-scope review gives you the facts first, so you can decide with confidence whether to stay, adjust, or switch.
Independent by design.
I don’t take over the work or pitch for the account, so the findings have no sales motive behind them.
Other consulting services
SEO Audits
- Technical SEO audits to correct site issues fundamental to both SEO and AEO/GEO
- AI search audits (AEO/GEO): how answer engines find, interpret, and cite your site
- Competitive audits: where competitors are winning and what it would take to close the gap
SEO Strategy
- SEO strategy, including answer engine optimization (AEO) and generative engine optimization (GEO)
- Content strategy built around what your audience searches for and what AI platforms surface
Site Projects
- Website redesign consulting, so a new design doesn’t cost you rankings
- Platform migrations, with planning and QA to protect traffic through the move
I’ve led SEO for companies from startups to large retailers, and I bring the same approach to every engagement: clear priorities, practical recommendations your team can act on, and results tied to business goals.
