About

Reuben Yau

Career

I’m currently working for Reprise Digital as VP, SEO based out of Columbus OH. I’m part of a bright, enthusiastic and motivated team doing great things for our clients. Reprise Digital is part of IPG Mediabrands, one of the top global advertising holding companies.

Prior to Reprise Digital I was head of SEO at Manta from 2007 to 2013 and grew traffic to 30+ million monthly unique visitors and 70+ million page views ranking in the top 40 internet sites according to Quantcast and #3 in comScore’s business research category.

I’ve worked through many parts of the SEO field, from copywriting, keyword research and link building, to server configuration, requirements documentation and site/information architecture. Large sites operate at a different level and employ very different optimization strategies and statistics reporting. I’ve lead the development of critical in-house tools for monitoring and optimizing the site as well as implemented a custom CMS and staff training programs.

In my career as an online marketer, I’ve walked both sides as an in-house SEO and as a consultant at agencies where I serviced clients in a multitude of industries including travel, manufacturing, finance, legal, information portals, consumer e-commerce and others.

Before starting my career I graduated from Staffordshire University’s School of Computing with a BSc. (Hons) Technology Management.

Home Life

I’m married with three children, who amaze me every day with their brilliance. I love spending time with them and trying to keep up, my gosh they’re so energetic! Our house is also home to 2 cats, 2 dogs and a fish.

Photography is another of my passions, having picked up my first camera as a young and impressionable teenager. You can view some random photos in my flickr stream.