Reuben Yau

One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 [...]

I was looking at a couple of accounts that were converted in December 2006 and something caught my eye. The daily spending performance report is not showing the correct amount in the Account Daily Spending Limit column. It currently shows the right amount up to the day the account was converted, then $0 after that. [...]

Congrats to the Eric and the rest of the MyBlogLog guys! You can read more about this on their own blog.
I signed up for this not so long after I created this blog and I really like the functionality. It provides referrer and traffic information, but more importantly, it gives you a face roll [...]

My mailbox was flooded with a bunch of emails from Yahoo over the holidays. In the next week or so, a bunch of accounts will automatically be upgraded to the new Panama system. If you do not have an online marketing consultant managing this for you, don’t fear; you really don’t have much to worry [...]

Lee Odden from TopRank interviewed John Slade from Yahoo about the new Panama
PPC platform (read the interview). He gives us some insights into its current capabilities and what lies ahead. Specifically he mentions geo, demographic and behavior targeting, Panama’s handling of rich media, goal tracking and campaign management features as well as opening up its [...]

When writing ads, I always check, doublecheck and triple check the ad copy. The worst thing I could do as a consultant for another company would be to put a spelling mistake into their ad. It could possibly tarnish their reputation or push users in the wrong direction. So while checking up on some spam [...]

As we suspected, a Yahoo Index update is under way.
http://www.ysearchblog.com/archives/000387.html

The keyword research tool is really very nice now. It includes a couple of filters so you can specify definitely included words and excluded words. For example, if I’m setting up an adgroup for a client who sells flights to London, England, I have to enter three words or phrases. In this example I enter [...]

Since my first peek at Yahoo’s Panama, and after having spoken to some nice Panama support people I understand how the new adgroups are formed. The converted adgroups contain a collection of keywords which use identical ad copy. Sometimes it’s able to create a relevant title for the adgroup, othertimes it labels it as KEYWORD [...]

Today I manged to upgrade a Yahoo Sponsored Search account to use the new Panama system. The upgrade was relatively painless, however, I discovered a few quirks in the system. The first thing that you should know is that the overall structure is now very much like Google AdWords, even sharing the same terminology [...]