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Basic Ecommerce SEO Tips

March 6, 2007 reuben 5

Ecommerce websites are usually database driven and use templates to generate the website. There are usually 3 or 4 levels to the site structure, as well as informational and miscellaneous pages. If you’re not careful, your website can quickly disappear … [continue]

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SEO Is An Investment Not A Cost

March 5, 2007 reuben 0

When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and … [continue]

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Comparing Google Local and Acxiom Categories

February 21, 2007 reuben 0

The Google Local Business Center offers advertisers a way to geographically authenticate themselves and then select an appropriate category for their business listing. Google Maps takes data from various sources including Acxiom which provides data for many of the phone … [continue]

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Google AdWords Quality Update

February 15, 2007 reuben 0

The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency – in other words, giving advertisers more information about … [continue]

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Google thinks I’m Google

January 30, 2007 reuben 0

Because I work for an SEO company in Pittsburgh, I tend to do quite a lot of local searches in and around the Pittsburgh metro area. At work we’ve been receiving some phone calls from people who think we’re Google … [continue]

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Google PageRank update underway

January 11, 2007 reuben 0

Matt just posted that the latest Google PageRank update is now underway as well as updates for the link: and site: commands. PR values are fluctuating wildly during this time, but as with previous updates, should settle down in the … [continue]