Archives: Work

5 Simple Steps to Reactivate Inactive Keywords in Google AdWords

March 22, 2007 by reuben | 4 Comments | Filed in Google AdWords, PPC, Work

Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just […]

Google Pay Per Action Ads – Good and Bad

March 20, 2007 by reuben | 1 Comment | Filed in Google, Google AdWords, PPC, Work

I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more […]

Basic Ecommerce SEO Tips

March 6, 2007 by reuben | 5 Comments | Filed in SEO, Work

Ecommerce websites are usually database driven and use templates to generate the website. There are usually 3 or 4 levels to the site structure, as well as informational and miscellaneous pages. If you’re not careful, your website can quickly disappear into the supplemental index and you will have a hard time getting anything other than […]

SEO Is An Investment Not A Cost

March 5, 2007 by reuben | Comments Off | Filed in SEO, Web development, Work

When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in […]

Google AdWords Quality Score – Serious Algo Flaw Discovered

February 22, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Work

Announced today, by the Inside AdWords crew: Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. The goal is to improve the quality of the ads, which is great and I applaud their efforts to […]

Comparing Google Local and Acxiom Categories

February 21, 2007 by reuben | Comments Off | Filed in Google, Local Search, Work

The Google Local Business Center offers advertisers a way to geographically authenticate themselves and then select an appropriate category for their business listing. Google Maps takes data from various sources including Acxiom which provides data for many of the phone directory type websites. Taking a look at the categories available categories on (which is […]

Superpages Joining AdWords and Panama

February 20, 2007 by reuben | Comments Off | Filed in PPC, Work is also changing from a bid only tactic to a system which will take into account “many facets of your campaign”. I have yet to use the new system, but I have several accounts which do, so it’s just a matter of time before I get my hands on it. Just a quick post, […]

Google AdWords Quality Update

February 15, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Work

The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency – in other words, giving advertisers more information about the inner workings. In this case they’ll be providing indications on Quality Score at the […]

Google thinks I’m Google

January 30, 2007 by reuben | Comments Off | Filed in Google, Local Search, Work

Because I work for an SEO company in Pittsburgh, I tend to do quite a lot of local searches in and around the Pittsburgh metro area. At work we’ve been receiving some phone calls from people who think we’re Google – the latest was an event planner wanting to check up on conference plans. I […]

Google PageRank update underway

January 11, 2007 by reuben | Comments Off | Filed in Google, Link Popularity, SEO, Work

Matt just posted that the latest Google PageRank update is now underway as well as updates for the link: and site: commands. PR values are fluctuating wildly during this time, but as with previous updates, should settle down in the next 48hrs. He also reiterated about how Google is treating certain types of links and […]