Reuben Yau

Online Marketing Consultant (SEO Consultant)

Working As An Online Marketing Consultant

The posts in this category are related to my functions at work, where I assist clients in marketing their websites. Some of the issues I encounter on a daily basis, such as issues with pay per click functionality, local listings, or client relations issues.

 

Posted Wednesday, September 30th, 2009.
Filed under Work | Comments (1)

In a shocking move today, the corporation ECNext Inc is no longer my employer. Have hard times fallen upon us? Did the run down of the economy finally take its toll on this once growing media company? No, the corporation has decided to change its name to Manta Media Inc. Sorry, I wanted to spice [...]



Posted Monday, June 8th, 2009.
Filed under Work | Comments (0)

It looks like the user-agent recently changed from: Mozilla/5.0 (Linux; U; Android 1.1; en-us; dream) AppleWebKit/525.10+ (KHTML, like Gecko) Version/3.0.4 Mobile Safari/523.12.2 To: Mozilla/5.0 (Linux; U; Android 1.5; en-us; T-Mobile G1 Build/CRB43) AppleWebKit/528.5+ (KHTML, like Gecko) Version/3.1.2 Mobile Safari/525.20.1



Posted Thursday, May 28th, 2009.
Filed under Work | Comments (1)

Manta.com distributes a very successful newsletter with topics ranging from Sales, Marketing, HR, Business and Technology. As we continue to grow our audience to over 12 million visitors per month, we’re also looking to continue populating the newsletters with quality content. We’re looking for technology related content for the newsletter in the areas of: IT, [...]



Posted Wednesday, May 13th, 2009.
Filed under Work | Comments (9)

So Google released a new version of their webmaster tools, which has some nice features, but also some frustrations. After logging in you’re presented with a dash board, showing highlights of certain report segments, unfortunately this can’t be customized, which really sucks, although at least they did a pretty good guess at the stats I [...]



Posted Thursday, January 15th, 2009.
Filed under Work | Comments (16)

Over the past 2 years I’ve read countless articles and posts about how SEO is dead. Let me tell you, it’s very much alive and kicking. If you want to think that it’s dead, go right ahead and move on to do something else. Because that’s a defeatist attitude and you’re obviously on the verge [...]



Posted Thursday, January 8th, 2009.
Filed under Work | Comments (4)

For some reason it really grates me when I read people’s definition of PageRank being “the quantity and quality of inbound links”. To me, “quality” is fairly subjective and doesn’t really accurately describe it. I prefer to use “value” instead of “quality” since PR is just a numerical value. See, there’s that word again, value. [...]



Posted Tuesday, July 1st, 2008.
Filed under Google, SEO, Work | Comments (10)

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.



Posted Friday, January 18th, 2008.
Filed under Work | Comments (0)

Our CEO announced today that we came in first place for the Outstanding Product (less than 50 employees) category in the prestigious TechColumbus TopCAT Innovation Awards. We were up against some tough competition from some local companies with very cool products, so it’s very exciting that ECNext was chosen. In Jan 2007 ECNext also won [...]



Posted Thursday, December 13th, 2007.
Filed under Google, SEO, Work | Comments (5)

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld. No Google Traffic After taking on [...]



Posted Saturday, December 1st, 2007.
Filed under SEO, Work | Comments (4)

Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques. If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral: This marks almost one year since I started this blog, which was [...]