Archives: Work


February 24, 2012 by reuben | Comments Off | Filed in Work

I’m helping Manta by giving tips and advice to their audience by way of a series of short videos. In the first one I talk about utilizing the keywords that are available for Manta customers who have a Premium Business Listing. This one was posted to Youtube on Valentines Day, so free to Like the […]

How big is Manta?

June 16, 2011 by reuben | Comments Off | Filed in Work

Sometimes when working on a big site for a long time, you get used to the big numbers. It’s easy to talk about hundreds of thousands of these and millions of those and lose perspective of just how many companies are on Manta. For fun today I decided to do some simple math to try […]

My Mustache Brings all the Girls to the Yard

December 6, 2010 by reuben | 2 Comments | Filed in Work

This November I shaved my goatee and grew a mustache (aka mo) much to my wife’s disdain. It was part of a worldwide event known as Movember which aims to raise awareness of common male forms of cancers, such as testicular and prostate. Susan G. Komen does a great job of raising awareness for breast […]

New Android Cupcake user-agent

June 8, 2009 by reuben | Comments Off | Filed in Work

It looks like the user-agent recently changed from: Mozilla/5.0 (Linux; U; Android 1.1; en-us; dream) AppleWebKit/525.10+ (KHTML, like Gecko) Version/3.0.4 Mobile Safari/523.12.2 To: Mozilla/5.0 (Linux; U; Android 1.5; en-us; T-Mobile G1 Build/CRB43) AppleWebKit/528.5+ (KHTML, like Gecko) Version/3.1.2 Mobile Safari/525.20.1


SEO is dead – if you give up

January 15, 2009 by reuben | 17 Comments | Filed in Work

Over the past 2 years I’ve read countless articles and posts about how SEO is dead. Let me tell you, it’s very much alive and kicking. If you want to think that it’s dead, go right ahead and move on to do something else. Because that’s a defeatist attitude and you’re obviously on the verge […]


Google PageRank Definition Pet Peeve

January 8, 2009 by reuben | 4 Comments | Filed in Work

For some reason it really grates me when I read people’s definition of PageRank being “the quantity and quality of inbound links”. To me, “quality” is fairly subjective and doesn’t really accurately describe it. I prefer to use “value” instead of “quality” since PR is just a numerical value. See, there’s that word again, value. […]


Google TrustRank Myth Busted!

July 1, 2008 by reuben | 10 Comments | Filed in Google, SEO, Work

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.


SEO Client Story

December 13, 2007 by reuben | 5 Comments | Filed in Google, SEO, Work

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld. No Google Traffic After taking on […]

Heading to Pubcon

December 1, 2007 by reuben | 4 Comments | Filed in SEO, Work

Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques. If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral: This marks almost one year since I started this blog, which was […]

Exciting News

July 14, 2007 by reuben | 2 Comments | Filed in Personal, Work

I’m excited to announce that I’ve accepted a position at ECNext. I will be responsible for the SEO of some very large websites including Manta, AccessMyLibrary, Goliath and approx 40 other sites. Each contain many millions of pages so optimizing them is going to be fun and very rewarding. These sites have huge growth potential […]