I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.
Working As An Online Marketing Consultant
The posts in this category are related to my functions at work, where I assist clients in marketing their websites. Some of the issues I encounter on a daily basis, such as issues with pay per click functionality, local listings, or client relations issues.
Posted Tuesday, July 1st, 2008.
Posted Friday, January 18th, 2008.
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Our CEO announced today that we came in first place for the Outstanding Product (less than 50 employees) category in the prestigious TechColumbus TopCAT Innovation Awards.
We were up against some tough competition from some local companies with very cool products, so it’s very exciting that ECNext was chosen.
In Jan 2007 ECNext also won the category [...]
Posted Thursday, December 13th, 2007.
I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld.
No Google Traffic
After taking on this client [...]
Posted Saturday, December 1st, 2007.
Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques.
If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral:
This marks almost one year since I started this blog, which was a direct [...]
Posted Saturday, July 14th, 2007.
I’m excited to announce that I’ve accepted a position at ECNext. I will be responsible for the SEO of some very large websites including Manta, AccessMyLibrary, Goliath and approx 40 other sites. Each contain many millions of pages so optimizing them is going to be fun and very rewarding. These sites have huge growth potential [...]
Posted Wednesday, July 4th, 2007.
David Naylor recently reported that the new Microsoft AdCenter accreditation program will be named Microsoft adExcellence. Searchengineland reported that it’s going to be available later this year, however, I was able to join the pilot program running from June 29th to July 20th. The testing is done online by prometric.com, just like the Google AdWords [...]
Posted Tuesday, June 19th, 2007.
Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations.
When you create an experiment you can specify page elements that you want to test, for example, [...]
Posted Friday, June 1st, 2007.
I looked into this a while back and wrote to Google Analytics support. They responded with this set of requirements for becoming a Google Analytics Authorized Consultant:
In business for 1 year
At least one dedicated person for Google Analytics support
Must provide full service i.e. setup, support, training, and consultation for Google Analytics
Must have an online ticketing [...]
Posted Tuesday, May 29th, 2007.
One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 [...]
Posted Friday, May 11th, 2007.
I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years:
1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes)
2) URL spamming (by [...]
