Reuben Yau

Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations.
When you create an experiment you can specify page elements that you want to test, for example, [...]

I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years:
1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes)
2) URL spamming (by [...]

When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in [...]

When website frames were introduced around 1998 with HTML 4.0, it was a time when most users used modems for connectivity - 9,600 and 14,400 baud modems were the norm and download times were horrendously slow compared to modern broadband connections like DSL and cable.
With frames you could split a page into pieces and section [...]

My wife has spent many hours gathering and updating the content on her website. Using copyscape, we found quite a few people blatantly stealing it, instead of linking to it. We do post a polite message at the top of the page asking people to provide comments, feedback, additions, and to link to it if [...]