Archives: Web development

New theme

February 1, 2014 by reuben | Comments Off | Filed in Web development

I’ve switched to a simple responsive theme, so please let me know if any of the posts look odd.

Maps and QR codes

October 8, 2011 by reuben | 1 Comment | Filed in Web development

When I need to go to a new place, I will research it on my desktop using one of the typical map sites to get an idea of travel time and where it is. I have a Motorola Atrix which has a nice map app which offers turn by turn directions. I use it a […]

Website Optimizer Is Search Engine Friendly

June 19, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Tracking, Web development, Work

Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations. When you create an experiment you can specify page elements that you want to test, for […]

Top 5 Ways To Lose Rankings

May 11, 2007 by reuben | 2 Comments | Filed in SEO, Web development, Work

I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years: 1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes) 2) URL […]

SEO Is An Investment Not A Cost

March 5, 2007 by reuben | Comments Off | Filed in SEO, Web development, Work

When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in […]

Top 10 Reasons Why Website Frames Are Bad

February 16, 2007 by reuben | 6 Comments | Filed in Web development

When website frames were introduced around 1998 with HTML 4.0, it was a time when most users used modems for connectivity – 9,600 and 14,400 baud modems were the norm and download times were horrendously slow compared to modern broadband connections like DSL and cable. With frames you could split a page into pieces and […]

Link to good content, don’t steal it

December 21, 2006 by reuben | Comments Off | Filed in Personal, Web development

My wife has spent many hours gathering and updating the content on her website. Using copyscape, we found quite a few people blatantly stealing it, instead of linking to it. We do post a polite message at the top of the page asking people to provide comments, feedback, additions, and to link to it if […]