Reuben Yau

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld.
No Google Traffic
After taking on this client [...]

At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, he asked if session members would download and republish one of his PDF files. So [...]

While I met a bunch of great people, there were a great deal of people I didn’t get to meet. Some were just rude or didn’t have any time for me (the man with the golden shoes and the offwhite hound dog), but apart from them, most others were polite enough to exchange pleasantries.
For those [...]

Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques.
If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral:

This marks almost one year since I started this blog, which was a direct [...]

Google webmaster tools was updated on Thursday with some new features. The one that caught my eye was Sitelinks located under Dashboard > Links > Sitelinks. Here’s a screenshot showing the new feature, see if you can spot where I think another updated is needed.

Hint: Hmmm… looks like the developer didn’t have English as his [...]

If you’re going to try to promote a search conference, the worst possible way to promote it is to comment spam a blogger in the SEM community. Since I have math comment protection they had to have at least made some effort to fill out the form manually (unless there’s a workaround I didn’t know [...]

Hey Michael, here’s a nice meaty question you can get your chops around for your blank blog post :)
During your recent podcast with Jason Calacanis he asked if it was you that started the the negative campaign against him. So much these days is talked about reputation management from the standpoint of defending a company, [...]

I recently wrote a post with a glaring typo in the title - I wrote loose instead of lose (one of those late night posts). I hadn’t noticed until someone pointed it out to me. Since the post had already been cached by the search engines I thought I’d do the right thing and make [...]

Through mybloglog, I came across the smashing magazine community and an article entitled Google PageRank: What Do We Know About It? The article does a very good job of explaining Google PageRank and has 15 points listed under how PageRank works and 13 factors impacting PageRank, but also does a good job of [...]