Archives: SEO

Hacking the algorithm

March 15, 2014 by reuben | Comments Off | Filed in SEO

When I try to explain the work I do to non technical people, their eyes glaze over very quickly. It’s totally understandable, there’s a lot of jargon and things get complicated very quickly. However, here’s a really great video by Amy Webb, talking about how she hacked the algorithm for a dating site. It has […]

Redirects in the Real World

April 9, 2011 by reuben | 1 Comment | Filed in SEO

A couple of weeks ago I decided to go out for a meal with my wife, we dropped the kids off and headed out to one of our favorite Italian restaurants. As we pulled into the parking lot we immediately knew something was wrong. The lot was empty! This is a well known, family owned, […]

Optimize for Search Engines or Users?

November 30, 2010 by reuben | 4 Comments | Filed in SEO

Over the years a lot of SEOs have gone back and forth over this legendary question: “Do you optimize for search engines or users?” From my SEO point of view, it’s a ridiculous question. We like to ask leading questions, and this either or type question is extremely prevalent in our daily lives: Do you […]

August 2009 Free SEO Review Winner

September 1, 2009 by reuben | Comments Off | Filed in SEO

I’m pleased to announce that the winner of the free seo review is a site which offers hybrid car rental ( Congratulations! The SEO review will be sent directly to the site owner. Thanks to everyone else who registered on Manta and added me as a contact.

Free SEO Review

July 24, 2009 by reuben | 2 Comments | Filed in SEO is starting to build some community tools to help Manta members connect with each other. Since I’m part of this project I’m trying to get some new people involved to give me feedback on the site’s features. So to show my appreciation, I’d like to offer one hour of my SEO consulting services to […]

Google TrustRank Myth Busted!

July 1, 2008 by reuben | 10 Comments | Filed in Google, SEO, Work

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.


SEO Client Story

December 13, 2007 by reuben | 5 Comments | Filed in Google, SEO, Work

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld. No Google Traffic After taking on […]

Optimizing PDFs for Search Engines

December 12, 2007 by reuben | Comments Off | Filed in Link Popularity, SEO

At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, he asked if session members would download and republish one of his PDF files. So […]

Meeting People At Pubcon

December 8, 2007 by reuben | 6 Comments | Filed in SEO

While I met a bunch of great people, there were a great deal of people I didn’t get to meet. Some were just rude or didn’t have any time for me (the man with the golden shoes and the offwhite hound dog), but apart from them, most others were polite enough to exchange pleasantries. For […]

Heading to Pubcon

December 1, 2007 by reuben | 4 Comments | Filed in SEO, Work

Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques. If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral: This marks almost one year since I started this blog, which was […]