Archives: PPC

Microsoft adExcellence Membership

July 4, 2007 by reuben | 2 Comments | Filed in MSN, PPC, Work

David Naylor recently reported that the new Microsoft AdCenter accreditation program will be named Microsoft adExcellence. Searchengineland reported that it’s going to be available later this year, however, I was able to join the pilot program running from June 29th to July 20th. The testing is done online by, just like the Google AdWords […]

Black People On Ebay Again

June 26, 2007 by reuben | 6 Comments | Filed in Google AdWords, PPC

Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm) This is […]

Website Optimizer Is Search Engine Friendly

June 19, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Tracking, Web development, Work

Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations. When you create an experiment you can specify page elements that you want to test, for […]

Yahoo Sponsored Search Is Going To 69 You

May 29, 2007 by reuben | Comments Off | Filed in PPC, Work, Yahoo

One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 […]

Google PPA For Ecommerce Sites

May 11, 2007 by reuben | Comments Off | Filed in Google, PPA, PPC

One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns. One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the […]

Google AdWords Ad Creation Tool – Write and Preview Ads

May 1, 2007 by reuben | 5 Comments | Filed in Google AdWords, PPC, Work

I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also […]

Google Acquires Doubleclick – What’s Next TP?

April 13, 2007 by reuben | Comments Off | Filed in Google AdWords, PPC

Google’s plans to dominate the online advertising world just took another leap forwards today when they announced the acquisition of Doubleclick. At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Once Google gets firmly established in […]

Google AdWords Sponsored Links Now In Yellow

April 5, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC

Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter ( which is serving my network. Here’s a screenshot of the sponsored links in yellow: Edit: Here’s the official announcement from the Inside […]

Pay Per Click Reporting Gripe

March 29, 2007 by reuben | Comments Off | Filed in PPC, Work

Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. […]

Buying PPC Ads When You Have Good Organic Rankings

March 23, 2007 by reuben | 2 Comments | Filed in Google AdWords, PPC, SEO

Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”. This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing […]