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Microsoft adExcellence Membership

July 4, 2007 reuben 2

David Naylor recently reported that the new Microsoft AdCenter accreditation program will be named Microsoft adExcellence. Searchengineland reported that it’s going to be available later this year, however, I was able to join the pilot program running from June 29th … [continue]

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Black People On Ebay Again

June 26, 2007 reuben 6

Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because … [continue]

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Google PPA For Ecommerce Sites

May 11, 2007 reuben 0

One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns. One of the biggest problems with PPA is that it’s really not … [continue]

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Pay Per Click Reporting Gripe

March 29, 2007 reuben 0

Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability … [continue]