David Naylor recently reported that the new Microsoft AdCenter accreditation program will be named Microsoft adExcellence. Searchengineland reported that it’s going to be available later this year, however, I was able to join the pilot program running from June 29th to July 20th. The testing is done online by prometric.com, just like the Google AdWords [...]
Pay Per Click Marketing
I am a Qualified Google AdWords professional and have been working with Yahoo since it was goto.com. I manage large and small campaigns for a host of companies in various industries. Pay per click marketing is one of the fastest ways to get a presence in the search engines and is extremely flexible. Working for an online marketing agency I have the benefit of working with Google's agency support team which gives me a number of advantages over a regular client relationship.
Posted Wednesday, July 4th, 2007.
Posted Tuesday, June 26th, 2007.
Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm) This is [...]
Posted Tuesday, June 19th, 2007.
Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations. When you create an experiment you can specify page elements that you want to test, for [...]
Posted Tuesday, May 29th, 2007.
One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 [...]
Posted Friday, May 11th, 2007.
One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns. One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the [...]
Posted Tuesday, May 1st, 2007.
I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also [...]
Posted Friday, April 13th, 2007.
Google’s plans to dominate the online advertising world just took another leap forwards today when they announced the acquisition of Doubleclick. At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Once Google gets firmly established in [...]
Posted Thursday, April 5th, 2007.
Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter (209.85.165.104) which is serving my network. Here’s a screenshot of the sponsored links in yellow: Edit: Here’s the official announcement from the Inside [...]
Posted Thursday, March 29th, 2007.
Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. [...]
Posted Friday, March 23rd, 2007.
Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”. This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing [...]
