One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns.
One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the receipt page, which is where you usually place conversion tracking codes.
Now consider a store that sells a number of products from $30 to $50,000 per item. I may be willing to pay $1000/action for the $50,000 item, what if someone then buys the $30 item? Continue reading