Archives: PPA

Google PPA For Ecommerce Sites

May 11, 2007 by reuben | Comments Off | Filed in Google, PPA, PPC

One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns. One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the […]