At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, he asked if session members would download and republish one of his PDF files. So [...]
Link Popularity
This is one of the more interesting aspects of search marketing recently because eventhough links are important, the search engines, especially Google have been making some interesting changes to the way they weight links. Link building on the whole is quite often a laborious process and to do it properly, there really aren't many shortcuts.
Posted Wednesday, December 12th, 2007.
Posted Sunday, November 18th, 2007.
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I’m using Scratchback. You’ll probably see the widget on the right with the links that say Get In My Top Spots. Those are the text links that you can buy for just one dollar.
The last person to buy a text link automatically goes to the top of the list. Right now the widget is set [...]
Posted Wednesday, June 6th, 2007.
Through mybloglog, I came across the smashing magazine community and an article entitled Google PageRank: What Do We Know About It? The article does a very good job of explaining Google PageRank and has 15 points listed under how PageRank works and 13 factors impacting PageRank, but also does a good job of [...]
Posted Thursday, January 11th, 2007.
Matt just posted that the latest Google PageRank update is now underway as well as updates for the link: and site: commands. PR values are fluctuating wildly during this time, but as with previous updates, should settle down in the next 48hrs.
He also reiterated about how Google is treating certain types of links and that [...]
Posted Tuesday, January 9th, 2007.
Congrats to the Eric and the rest of the MyBlogLog guys! You can read more about this on their own blog.
I signed up for this not so long after I created this blog and I really like the functionality. It provides referrer and traffic information, but more importantly, it gives you a face roll [...]
Posted Friday, December 15th, 2006.
Google posted an item entitled building link-based popularity, which I found rather interesting for a few reasons. Here’s a key snippet:
“We’ve always taken a clear stance with respect to manipulating the PageRank algorithm in our Quality Guidelines. Despite these policies, the strategy of participating in link schemes might have previously paid off. But more recently, [...]
