I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.
Talk about Google
The number one search engine and definitely my favorite. Eventhough others have been around for a long time, Google seems to be leaps and bounds above the others in many areas. In 2007, Google is just going to get a whole lot stronger with more phone/local integration and more office/corporate related tools and applications.
Posted Tuesday, July 1st, 2008.
Posted Sunday, December 16th, 2007.
Filed under Google | Comments (3)
Google could be heading down a slippery slope with Youtube and now knol. Their organic search results are meant to be unbiased and provide the most relevant results for any given query. In 2000 Google launched Google Adwords and we started seeing sponsored search results. That was ok, the ads were clearly marked and listed [...]
Posted Thursday, December 13th, 2007.
I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld.
No Google Traffic
After taking on this client [...]
Posted Sunday, October 21st, 2007.
Google webmaster tools was updated on Thursday with some new features. The one that caught my eye was Sitelinks located under Dashboard > Links > Sitelinks. Here’s a screenshot showing the new feature, see if you can spot where I think another updated is needed.
Hint: Hmmm… looks like the developer didn’t have English as his [...]
Posted Thursday, September 20th, 2007.
Filed under Google | Comments (0)
I used to write about my Volkswagen Beetle on this site before I turned this into an SEM blog at the end of 06. Interestingly enough, within the past few weeks Google decided to change the results for the search query [related:www.reubenyau.com]
Not long after I changed the content to a completely different topic, I had [...]
Posted Tuesday, June 19th, 2007.
Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations.
When you create an experiment you can specify page elements that you want to test, for example, [...]
Posted Wednesday, June 6th, 2007.
Through mybloglog, I came across the smashing magazine community and an article entitled Google PageRank: What Do We Know About It? The article does a very good job of explaining Google PageRank and has 15 points listed under how PageRank works and 13 factors impacting PageRank, but also does a good job of [...]
Posted Friday, June 1st, 2007.
I looked into this a while back and wrote to Google Analytics support. They responded with this set of requirements for becoming a Google Analytics Authorized Consultant:
In business for 1 year
At least one dedicated person for Google Analytics support
Must provide full service i.e. setup, support, training, and consultation for Google Analytics
Must have an online ticketing [...]
Posted Friday, May 11th, 2007.
One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns.
One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the receipt [...]
Posted Thursday, May 3rd, 2007.
Google Local Business Center is down for maintenance and is displaying this humorous error message.
Here’s the transcript for those not able to view the image:
The Google Local Business Center is unavailable for the next hour
We appreciate your patience as we perform some routine system maintenance.
More specifically, we’re updating ‘the backend’ (to employ that catchy, catchall [...]
