Archives: Google AdWords

Black People On Ebay Again

June 26, 2007 by reuben | 6 Comments | Filed in Google AdWords, PPC

Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm) This is […]

Website Optimizer Is Search Engine Friendly

June 19, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Tracking, Web development, Work

Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations. When you create an experiment you can specify page elements that you want to test, for […]

Google AdWords Ad Creation Tool – Write and Preview Ads

May 1, 2007 by reuben | 5 Comments | Filed in Google AdWords, PPC, Work

I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also […]

Google Acquires Doubleclick – What’s Next TP?

April 13, 2007 by reuben | Comments Off | Filed in Google AdWords, PPC

Google’s plans to dominate the online advertising world just took another leap forwards today when they announced the acquisition of Doubleclick. At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Once Google gets firmly established in […]

Google AdWords Sponsored Links Now In Yellow

April 5, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC

Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter ( which is serving my network. Here’s a screenshot of the sponsored links in yellow: Edit: Here’s the official announcement from the Inside […]

Buying PPC Ads When You Have Good Organic Rankings

March 23, 2007 by reuben | 2 Comments | Filed in Google AdWords, PPC, SEO

Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”. This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing […]

5 Simple Steps to Reactivate Inactive Keywords in Google AdWords

March 22, 2007 by reuben | 4 Comments | Filed in Google AdWords, PPC, Work

Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just […]

Google Pay Per Action Ads – Good and Bad

March 20, 2007 by reuben | 1 Comment | Filed in Google, Google AdWords, PPC, Work

I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more […]

Google AdWords Quality Score – Serious Algo Flaw Discovered

February 22, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Work

Announced today, by the Inside AdWords crew: Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. The goal is to improve the quality of the ads, which is great and I applaud their efforts to […]

Adwords Quality Score Bug

February 16, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC

Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some keywords were marked as inactive for search with minimum bids being raised to $1, $5 […]