Considering this wasn't the first pay per click system to hit the search engines, it's certainly the best system I've used to date. Every couple of months there are some minor changes and enhancements (Hopefully my feedback/recommendations will get implemented one day!).
Posted Tuesday, June 26th, 2007.
Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm)
This is a [...]
Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations.
When you create an experiment you can specify page elements that you want to test, for example, [...]
I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also [...]
Google’s plans to dominate the online advertising world just took another leap forwards today when they announced the acquisition of Doubleclick.
At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible.
Once Google gets firmly established in the other [...]
Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter (209.85.165.104) which is serving my network.
Here’s a screenshot of the sponsored links in yellow:
Edit: Here’s the official announcement from the Inside AdWords crew.
Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”.
This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing that [...]
Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just [...]
I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more [...]
Announced today, by the Inside AdWords crew:
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.
The goal is to improve the quality of the ads, which is great and I applaud their efforts to try and [...]
Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some keywords were marked as inactive for search with minimum bids being raised to $1, $5 [...]
