Home > Google AdWords, PPC > Black People On Ebay Again

Black People On Ebay Again

Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm)

Black People For Less On Ebay

This is a great example of when broad match, dynamic keyword insertion and lack of negative keywords can harm your professional reputation and cost you a lot of money.

Ok, Ebay has a very large list of keywords and a few like this are going to slip through the cracks, but it just goes to show that you need to keep on top of your pay per click accounts and look at the keyword reports carefully.

Categories: Google AdWords, PPC Tags:
  1. June 26th, 2007 at 16:11 | #1

    Wow… that’s… um… well… disastrous and hilarious at the same time! Nice find.

  2. michael
    June 26th, 2007 at 16:39 | #2

    the thing is… if you search for white people, the advertisement doesnt pop up

  3. June 26th, 2007 at 19:51 | #3

    Hey, they added yellow people this time!

    Oh, and looks like Shopping.com and PriceGrabber.com have some similar deals as well…

  4. A Honky
    June 27th, 2007 at 13:54 | #4

    BizRate has “bargain prices” on honkies, better go snag some.

  1. July 4th, 2007 at 05:20 | #1
  2. July 29th, 2008 at 14:32 | #2