Reuben Yau

Ebay recently pulled ads from Google when the Google Checkout people decided to arrange the Let Freedom Ring event on the same date as Ebay Live. Ten days later the Ebay ads are back online and I’m so excited because once again I can find black people for less on Ebay! Yay! (sarcasm)

This is a great example of when broad match, dynamic keyword insertion and lack of negative keywords can harm your professional reputation and cost you a lot of money.

Ok, Ebay has a very large list of keywords and a few like this are going to slip through the cracks, but it just goes to show that you need to keep on top of your pay per click accounts and look at the keyword reports carefully.