About

Reuben Yau

Career

I’m currently working for Reprise Media as Director, SEO based out of Columbus OH. I’m part of a bright, enthusiastic and motivated team doing great things for our clients. Reprise Media is part of IPG Mediabrands, voted best Media holding company of the year in 2013.

Prior to Reprise Media I was head of SEO at Manta from 2007 to 2013 and grew traffic to 30+ million monthly unique visitors and 70+ million page views ranking in the top 40 internet sites according to Quantcast and #3 in comScore’s business research category.

I’ve worked through many parts of the SEO field, from copywriting, keyword research and link building, to server configuration, requirements documentation and site/information architecture. Large sites operate at a different level and employ very different optimization strategies and statistics reporting. I’ve lead the development of critical in-house tools for monitoring and optimizing the site as well as implemented a custom CMS and staff training programs.

In my career as an online marketer, I’ve walked both sides as an in-house SEO and as a consultant at agencies where I serviced clients in a multitude of industries including travel, manufacturing, finance, legal, information portals, consumer e-commerce and others.

Before starting my career I graduated from Staffordshire University’s School of Computing with a BSc. (Hons) Technology Management.

Home Life

I’m married with three children, who amaze me every day with their brilliance. I love spending time with them and trying to keep up, my gosh they’re so energetic! Our house is also home to 3 cats, a Miniature Schnauzer and two fish tanks.

I help run the Neighborhood Watch Scheme for my housing division and also volunteer my time doing community work. I am a graduate of the Westerville Citizen Police Academy, the Westerville Citizen Fire Academy and Community Emergency Response Teams (CERT).

Photography is another of my passions, having picked up my first camera as a young and impressionable teenager. You can view some random photos in my flickr stream. I participate in a local photography group and love both the technical and creative sides of light crafting.

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