About
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Career
I’ve lead the SEO team at Manta since mid 2007 and grew traffic to 25 million monthly uniques, ranking in the top 40 internet sites according to Quantcast and #3 in comScore’s business research category.
I’ve worked through many parts of the SEO field, from copywriting, keyword research and link building, to server configuration, requirements documentation and site/information architecture. Large sites operate at a different level and employ very different optimization strategies and statistics reporting. I’ve lead the development of critical in-house tools for monitoring and optimizing the site.
In 2010 Manta rebranded and completely rebuilt the site from the ground up. A new hardware solution was deployed, as well as a completely new tiered application layer and front end. While many sites suffer during a redesign, Manta has grown leaps and bounds with amazing results.
In my career as an online marketer, I’ve walked both sides as an in-house SEO and as a consultant at an agency where I serviced clients in a multitude of industries including travel, manufacturing, finance, legal, information portals, consumer e-commerce and others.
Before starting my career I graduated from Staffordshire University’s School of Computing with a BSc. (Hons) Technology Management.
Home Life
I’m married with three children, who amaze me every day with their brilliance. I love spending time with them and trying to keep up, my gosh they’re so energetic! Our house is also home to 3 cats, a Miniature Schnauzer, a freshwater and 2 salt water tanks.
I help run the Neighborhood Watch Scheme for my housing division and also offer my time doing community work. I am a graduate of both the Westerville Citizen Police Academy and the Westerville Citizen Fire Academy.
Photography is another of my passions, having picked up my first camera as a young and impressionable teenager. You can view some random photos in my flickr stream. I participate in a local photography group and love both the technical and creative sides of light crafting.
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