Reuben Yau

Online Marketing Consultant (SEO Consultant)

Archive for January, 2008...

Filed under Google Analytics

I installed the new ga.js tracking script on this blog a few weeks ago and decided to take a look today to see if there are any reporting differences. Here’s what I found for the same time period:

Google Traffic
  Old New
Total Visits: 1293 1047
Pages Per Visit: 1.28 1.57
Avg Time on Site: 00:00:23 00:01.01
Unique Referring Phrases: 783 765

Here’s a couple of screenshots of the top referring phrases. You can clearly see the differences.

Old:
Google Analytics Referring Phrases (Old)

New:
Google Analytics Referring Phrases (New)

So as you can see, there’s quite a discrepancy, even for my site which doesn’t get a lot of traffic at all. I think I’m going to have to dig into this further and compare these stats with log files to see which is more accurate. I also want to make sure that the tracking codes really do appear on every page, to make sure that isn’t skewing the stats somewhat.

I’ll post back again when I find more info. If anyone else is doing a similar test, what are you finding?

Comments (11) Posted by reuben on Sunday, January 20th, 2008

Filed under Work

Our CEO announced today that we came in first place for the Outstanding Product (less than 50 employees) category in the prestigious TechColumbus TopCAT Innovation Awards.

We were up against some tough competition from some local companies with very cool products, so it’s very exciting that ECNext was chosen.

In Jan 2007 ECNext also won the category for Outstanding Technology Team Under 50 People (press release).

TopCAT Awards have been run by TechColumbus for the past 10 years and is recognized as a premier event for technology companies in Central Ohio. The ceremony was held last night and drew over one thousand attendees compared to one hundred at its launch in 1997.

ECNext runs the fastest growing business information research website (manta.com), providing over 45 million worldwide company profiles and enables researchers to purchase online and download detailed market research, industry analysis reports and company news.

Comments (0) Posted by reuben on Friday, January 18th, 2008