Lee Odden from TopRank interviewed John Slade from Yahoo about the new Panama
PPC platform (read the interview). He gives us some insights into its current capabilities and what lies ahead. Specifically he mentions geo, demographic and behavior targeting, Panama’s handling of rich media, goal tracking and campaign management features as well as opening up its distribution to other broadcast media such as TV.
While I’ve gotten my feet wet with Panama, I’m certainly looking into playing with some of these features when they become available.
Webpronews also interviewed John at Pubcon this year.