The Four Cs of Integrating SEO Into Your Business

The 4 Cs of integrating SEO into a company

One of the most difficult problems SEO professionals can face is convincing companies that search engine optimization is a worthwhile investment. We spend a great deal of time dealing with industry specific lingo: algorithms, Panda, Penguin, link building, PageRank, nofollow, canonical tags. These words are completely meaningless to most people in most companies. In our … Read more

SEO is dead – if you give up

Over the past 2 years I’ve read countless articles and posts about how SEO is dead. Let me tell you, it’s very much alive and kicking. If you want to think that it’s dead, go right ahead and move on to do something else. Because that’s a defeatist attitude and you’re obviously on the verge … Read more