I used to write about my Volkswagen Beetle on this site before I turned this into an SEM blog at the end of 06. Interestingly enough, within the past few weeks Google decided to change the results for the search query [related:www.reubenyau.com]
Not long after I changed the content to a completely different topic, I had a couple of posts (1, 2) go popular on digg which generated many topical backlinks. Shortly after that the posts started to rank for much broader terms, especially the Analytics post and today it’s still generating backlinks and good traffic. My WordPress post was also quoted by Matt Cutts in his ppt presentation at Wordcamp this year.
I’m shooting off on a tangent here, so bare with me. Google indexes .ppt files and can display them in HTML for convenience (I love that feature) , although the written out URL within the presentation doesn’t count as a backlink, according to Google webmaster tools. I often wonder if one day search engines will also count written out URLs as backlinks, even if they aren’t coded as a hyperlink.
I’m pretty sure that the related: query results returned are just a snapshot in time, similar to the PageRank value given in the Toolbar. I’m also wondering if, just like the link: command, the results are somewhat cropped.
Well… at least my touchgraph results are a little more contextually relevant now.