Pay Per Click Reporting Gripe

Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. We write scripts, macros and various tools to automate the process of generating monthly reports for our clients as much as possible.

So it pains me to no end when I find out that yet again, one of the platforms changes their CSV formatting.

WHY DO YOU KEEP TORTURING US LIKE THAT?

Do you not realize that changing just one character in a field name means that pretty much the entire SEM agency industry, as well as medium to large corporations now need to edit their internal reporting mechanisms?

About reuben 109 Articles
SEO consultant from Columbus OH.