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PPC Ads and Spelling

December 13, 2006 reuben 0

When writing ads, I always check, doublecheck and triple check the ad copy. The worst thing I could do as a consultant for another company would be to put a spelling mistake into their ad. It could possibly tarnish their … [continue]

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Google Toolbar 3 Beta update

December 13, 2006 reuben 0

I imported my bookmarks from my work PC and well, nothing really exciting happened. I was given the same options to edit labels and shuffle my sites around. The only downside I saw was that I now have so many … [continue]

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Google Toolbar 3 Beta

December 13, 2006 reuben 0

So for some reason, against my usual software policy, I decided to download and install the new Google Toolbar 3 beta. I had multiple Firefox 2.x windows open at the time and thought I’d take advantage of the session restore … [continue]

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Panama’s New Keyword Selector Tool

December 9, 2006 reuben 0

The keyword research tool is really very nice now. It includes a couple of filters so you can specify definitely included words and excluded words. For example, if I’m setting up an adgroup for a client who sells flights to … [continue]

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Yahoo Panama Part 2

December 9, 2006 reuben 0

Since my first peek at Yahoo’s Panama, and after having spoken to some nice Panama support people I understand how the new adgroups are formed. The converted adgroups contain a collection of keywords which use identical ad copy. Sometimes it’s … [continue]

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It’s alive!

November 22, 2006 reuben 0

Well here’s my first blog, all new and shiny using an adapted version of the theme transparentia. If any of my friends/colleagues stumble upon this blog and want a link, hit me up and I’ll add you to my blogroll. … [continue]