Hacking the algorithm

When I try to explain the work I do to non technical people, their eyes glaze over very quickly. It’s totally understandable, there’s a lot of jargon and things get complicated very quickly.

However, here’s a really great video by Amy Webb, talking about how she hacked the algorithm for a dating site. It has a lot of parallels with what I do, and I’m sure my fellow SEO people will also enjoy it :)