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MyBlogLog snapped up by Yahoo

January 9, 2007 reuben 1

Congrats to the Eric and the rest of the MyBlogLog guys! You can read more about this on their own blog. I signed up for this not so long after I created this blog and I really like the functionality. … [continue]

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Yahoo’s panama rolls out

January 2, 2007 reuben 0

My mailbox was flooded with a bunch of emails from Yahoo over the holidays. In the next week or so, a bunch of accounts will automatically be upgraded to the new Panama system. If you do not have an online … [continue]

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TopRank interviews John Slade about Panama

December 20, 2006 reuben 0

Lee Odden from TopRank interviewed John Slade from Yahoo about the new Panama PPC platform (read the interview). He gives us some insights into its current capabilities and what lies ahead. Specifically he mentions geo, demographic and behavior targeting, Panama’s … [continue]

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PPC Ads and Spelling

December 13, 2006 reuben 0

When writing ads, I always check, doublecheck and triple check the ad copy. The worst thing I could do as a consultant for another company would be to put a spelling mistake into their ad. It could possibly tarnish their … [continue]

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Panama’s New Keyword Selector Tool

December 9, 2006 reuben 0

The keyword research tool is really very nice now. It includes a couple of filters so you can specify definitely included words and excluded words. For example, if I’m setting up an adgroup for a client who sells flights to … [continue]

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Yahoo Panama Part 2

December 9, 2006 reuben 0

Since my first peek at Yahoo’s Panama, and after having spoken to some nice Panama support people I understand how the new adgroups are formed. The converted adgroups contain a collection of keywords which use identical ad copy. Sometimes it’s … [continue]