The 4 Cs of integrating SEO into a company

The Four Cs of Integrating SEO Into Your Business

March 30, 2015 reuben 0

One of the most difficult problems SEO professionals can face is convincing companies that search engine optimization is a worthwhile investment. We spend a great deal of time dealing with industry specific lingo: algorithms, Panda, Penguin, link building, PageRank, nofollow, … [continue]

Hacking the algorithm by Amy Webb

Hacking the algorithm

March 15, 2014 reuben 0

When I try to explain the work I do to non technical people, their eyes glaze over very quickly. It’s totally understandable, there’s a lot of jargon and things get complicated very quickly. However, here’s a really great video by … [continue]

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Redirects in the Real World

April 9, 2011 reuben 1

A couple of weeks ago I decided to go out for a meal with my wife, we dropped the kids off and headed out to one of our favorite Italian restaurants. As we pulled into the parking lot we immediately … [continue]

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Optimize for Search Engines or Users?

November 30, 2010 reuben 4

Over the years a lot of SEOs have gone back and forth over this legendary question: “Do you optimize for search engines or users?” From my SEO point of view, it’s a ridiculous question. We like to ask leading questions, … [continue]

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August 2009 Free SEO Review Winner

September 1, 2009 reuben 0

I’m pleased to announce that the winner of the free seo review is a site which offers hybrid car rental ( Congratulations! The SEO review will be sent directly to the site owner. Thanks to everyone else who registered on … [continue]

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Free SEO Review

July 24, 2009 reuben 2 is starting to build some community tools to help Manta members connect with each other. Since I’m part of this project I’m trying to get some new people involved to give me feedback on the site’s features. So to … [continue]

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Google TrustRank Myth Busted!

July 1, 2008 reuben 10

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.

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SEO Client Story

December 13, 2007 reuben 5

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d … [continue]

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Optimizing PDFs for Search Engines

December 12, 2007 reuben 0

At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, … [continue]

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Meeting People At Pubcon

December 8, 2007 reuben 6

While I met a bunch of great people, there were a great deal of people I didn’t get to meet. Some were just rude or didn’t have any time for me (the man with the golden shoes and the offwhite … [continue]