Testing the Longevity of 301 Redirects

When you do a site redesign 301 redirects are put in place from the old URL to the new one. However there’s always been differences of opinion on how long you need to keep the redirects in place. I’m going to test this with my site here and see what happens. Since the early 2000s … Read more

The Four Cs of Integrating SEO Into Your Business

The 4 Cs of integrating SEO into a company

One of the most difficult problems SEO professionals can face is convincing companies that search engine optimization is a worthwhile investment. We spend a great deal of time dealing with industry specific lingo: algorithms, Panda, Penguin, link building, PageRank, nofollow, canonical tags. These words are completely meaningless to most people in most companies. In our … Read more

Hacking the algorithm

Hacking the algorithm by Amy Webb

When I try to explain the work I do to non technical people, their eyes glaze over very quickly. It’s totally understandable, there’s a lot of jargon and things get complicated very quickly. However, here’s a really great video by Amy Webb, talking about how she hacked the algorithm for a dating site. It has … Read more

Categories SEO

Redirects in the Real World

A couple of weeks ago I decided to go out for a meal with my wife, we dropped the kids off and headed out to one of our favorite Italian restaurants. As we pulled into the parking lot we immediately knew something was wrong. The lot was empty! This is a well known, family owned, … Read more

Optimize for Search Engines or Users?

Over the years a lot of SEOs have gone back and forth over this legendary question: “Do you optimize for search engines or users?” From my SEO point of view, it’s a ridiculous question. We like to ask leading questions, and this either or type question is extremely prevalent in our daily lives: Do you … Read more

August 2009 Free SEO Review Winner

I’m pleased to announce that the winner of the free seo review is a site which offers hybrid car rental (www.simplyhybrid.com). Congratulations! The SEO review will be sent directly to the site owner. Thanks to everyone else who registered on Manta and added me as a contact.

Categories SEO

Free SEO Review

Manta.com is starting to build some community tools to help Manta members connect with each other. Since I’m part of this project I’m trying to get some new people involved to give me feedback on the site’s features. So to show my appreciation, I’d like to offer one hour of my SEO consulting services to … Read more

Google TrustRank Myth Busted!

I will show you that there’s no such thing as Google TrustRank, which many SEOs believe is a mechanism that Google uses to determine the trustworthiness of a website. Included here is a transcript from Matt Cutts and snippets from the US Patent and Trademark Office documents.

SEO Client Story

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld. No Google Traffic After taking on … Read more

Optimizing PDFs for Search Engines

At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, he asked if session members would download and republish one of his PDF files. So … Read more