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Panama’s New Keyword Selector Tool

December 9, 2006 reuben 0

The keyword research tool is really very nice now. It includes a couple of filters so you can specify definitely included words and excluded words. For example, if I’m setting up an adgroup for a client who sells flights to … [continue]

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Yahoo Panama Part 2

December 9, 2006 reuben 0

Since my first peek at Yahoo’s Panama, and after having spoken to some nice Panama support people I understand how the new adgroups are formed. The converted adgroups contain a collection of keywords which use identical ad copy. Sometimes it’s … [continue]