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Comparing Google Local and Acxiom Categories

February 21, 2007 reuben 0

The Google Local Business Center offers advertisers a way to geographically authenticate themselves and then select an appropriate category for their business listing. Google Maps takes data from various sources including Acxiom which provides data for many of the phone … [continue]

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Google Express Speculation

February 17, 2007 reuben 0

Garett Rogers just wrote an article: What Google is up to listing some domains that have been transfered to Google. The one that caught my eye was Knowing how Google likes to pull technologies together, it got me thinking … [continue]

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Adwords Quality Score Bug

February 16, 2007 reuben 0

Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some … [continue]

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Top 10 Reasons Why Website Frames Are Bad

February 16, 2007 reuben 6

When website frames were introduced around 1998 with HTML 4.0, it was a time when most users used modems for connectivity – 9,600 and 14,400 baud modems were the norm and download times were horrendously slow compared to modern broadband … [continue]

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Google AdWords Quality Update

February 15, 2007 reuben 0

The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency – in other words, giving advertisers more information about … [continue]

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SEO Title Tag Plugin

February 15, 2007 reuben 1

I decided to install the SEO Title Tag Plugin by Stephan Spencer, since I wanted to clean up the titles. WordPress by default puts in a bunch of extra stuff in there which just doesn’t really look very good. Ironically, … [continue]

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Socializer and Socializing

February 3, 2007 reuben 2

I was using the Social Bookmarks WordPress Plugin by Apostolos Dountsis which places a bunch of small icons at the bottom of each post. I don’t know how successful they are because popular social bookmarking sites like and reddit … [continue]