A couple of weeks ago I decided to go out for a meal with my wife, we dropped the kids off and headed out to one of our favorite Italian restaurants. As we pulled into the parking lot we immediately knew something was wrong. The lot was empty! This is a well known, family owned, independent restaurant which is always buzzing. I walked up to the front door and peered in. All dark. I scanned the door and windows for an indication of what was going on. Nothing, just the standard postings of the menu and list of business hours.
I trudged back to the car and discussed it with my wife. We made a quick decision and ate at a different place a couple of miles down the road.
The next day, my wife was researching the restaurant and told me that they’d moved a block down the road. My mind was racing: “Why didn’t they post a permanent redirect to the new location?” It seemed like such an obvious solution.
People forget to post redirects to new locations even in real life. In this case, it would have only taken a few minutes to post the new address on a piece of office paper and tape it to the door. They lost my business, reluctantly to another restaurant that day, but we’ll be visiting them again at their new location, at which point I will adjust my mental bookmark.