New Google Analytics Tracking Code (ga.js)

I’ve been a little preoccupied lately and tonight I decided to try out the new Google Analytics tracking code, which uses ga.js instead of urchin.js. To do this, I created a new profile, then added the new code in the for this WordPress theme. This weekend I’ll be comparing results to see if there’s any differences in stats or reports.

About reuben 109 Articles
SEO consultant from Columbus OH.


  1. I don’t think the new code will change anything yet, i have heard that it is in preparation for a set of new statistics which Google are producing. I suppose it is to help the user, so they don’t have to replace all thier sites with that piece of code.


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