The posts in this category are related to my functions at work, where I assist clients in marketing their websites. Some of the issues I encounter on a daily basis, such as issues with pay per click functionality, local listings, or client relations issues.
Posted Thursday, May 3rd, 2007.
Google Local Business Center is down for maintenance and is displaying this humorous error message.
Here’s the transcript for those not able to view the image:
The Google Local Business Center is unavailable for the next hour
We appreciate your patience as we perform some routine system maintenance.
More specifically, we’re updating ‘the backend’ (to employ that catchy, catchall [...]
I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also [...]
I really wanted to attend so I could listen first hand to some of the presentations and get the chance to put a few faces to names (and voices). And perhaps along the way I could have reminisced about my apartment on 79th and 1st.
Unfortunately work duties have me tied up a lot these days, [...]
Part 1 - Detecting http and https Mode Using Javascript
A while back I came across a scenario where a website (typically an ecommerce site) can serve part of their website in both http and https mode. These sites typically use the same template or footer include file for both browser modes. This causes a security [...]
Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. [...]
Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just [...]
I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more [...]
Ecommerce websites are usually database driven and use templates to generate the website. There are usually 3 or 4 levels to the site structure, as well as informational and miscellaneous pages. If you’re not careful, your website can quickly disappear into the supplemental index and you will have a hard time getting anything other than [...]
When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in [...]
Announced today, by the Inside AdWords crew:
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.
The goal is to improve the quality of the ads, which is great and I applaud their efforts to try and [...]
