Archives: Work

Microsoft adExcellence Membership

July 4, 2007 by reuben | 2 Comments | Filed in MSN, PPC, Work

David Naylor recently reported that the new Microsoft AdCenter accreditation program will be named Microsoft adExcellence. Searchengineland reported that it’s going to be available later this year, however, I was able to join the pilot program running from June 29th to July 20th. The testing is done online by, just like the Google AdWords […]

Website Optimizer Is Search Engine Friendly

June 19, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Tracking, Web development, Work

Website Optimizer by Google AdWords is a multivariate testing tool, that is to say, it takes A/B testing one step further. Instead of testing 2 versions of a page, you can test multiple page elements and the various combinations. When you create an experiment you can specify page elements that you want to test, for […]

Google Analytics Authorized Consultant (GAAC) Requirements

June 1, 2007 by reuben | Comments Off | Filed in Google, Google Analytics, Work

I looked into this a while back and wrote to Google Analytics support. They responded with this set of requirements for becoming a Google Analytics Authorized Consultant: In business for 1 year At least one dedicated person for Google Analytics support Must provide full service i.e. setup, support, training, and consultation for Google Analytics Must […]

Yahoo Sponsored Search Is Going To 69 You

May 29, 2007 by reuben | Comments Off | Filed in PPC, Work, Yahoo

One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 […]

Top 5 Ways To Lose Rankings

May 11, 2007 by reuben | 2 Comments | Filed in SEO, Web development, Work

I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years: 1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes) 2) URL […]

It’s Official – Google Has Technical Fiddly Bits

May 3, 2007 by reuben | Comments Off | Filed in Google, Work

Google Local Business Center is down for maintenance and is displaying this humorous error message. Here’s the transcript for those not able to view the image: The Google Local Business Center is unavailable for the next hour We appreciate your patience as we perform some routine system maintenance. More specifically, we’re updating ‘the backend’ (to […]

Google AdWords Ad Creation Tool – Write and Preview Ads

May 1, 2007 by reuben | 5 Comments | Filed in Google AdWords, PPC, Work

I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also […]

Bummed About SES NY

April 12, 2007 by reuben | Comments Off | Filed in Work

I really wanted to attend so I could listen first hand to some of the presentations and get the chance to put a few faces to names (and voices). And perhaps along the way I could have reminisced about my apartment on 79th and 1st. Unfortunately work duties have me tied up a lot these […]

Google Analytics Tracking Code – HTTPS and Full External Referrer Only

April 11, 2007 by reuben | 11 Comments | Filed in Google Analytics, Tracking, Work

Part 1 – Detecting http and https Mode Using Javascript A while back I came across a scenario where a website (typically an ecommerce site) can serve part of their website in both http and https mode. These sites typically use the same template or footer include file for both browser modes. This causes a […]

Pay Per Click Reporting Gripe

March 29, 2007 by reuben | Comments Off | Filed in PPC, Work

Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. […]