Lee Odden wrote a post about how he thought search engine rankings are turning into a myth and that there’s much more involved than just monitoring search engine rankings. He also mentions monitoring visibility in blog, video and audio searches and that his firm stopped using Web Position Gold in 2003.
I posted a comment, but [...]
Search Engine Optimization (SEO)
I have worked with large and small companies and many different industries including travel, finance, real estate, autos, manufacturing, industrial services and various ecommerce stores. Writing title and meta tags is barely skimming the surface of SEO. My posts reflect basic and advanced optimization techniques and observations.
Posted Sunday, May 13th, 2007.
Filed under SEO | Comments (1)
Posted Friday, May 11th, 2007.
I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years:
1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes)
2) URL spamming (by [...]
Posted Thursday, April 26th, 2007.
Matt Cutts [post] requested that people use their account in the webmaster central console to report sites that are selling links. This kicked off a storm, among the webmasters and SEO community, which was bound to happen. Here are a few of my thoughts about this whole paid link issue.
It’s Just The Next Step
Over the [...]
Posted Sunday, April 1st, 2007.
Obviously an April fools joke… I mean look at all the references to known SEO/marketing people…
scbl - Robert Scoble?
davenator - David Naylor?
RandomFish - Randfish?
Z-man - G man?
Shchoeoe+npMMo - Shoemoney?
You need to do better than that Matt :)
Here’s a screenshot for prosperity:
Posted Friday, March 23rd, 2007.
Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”.
This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing that [...]
Posted Tuesday, March 6th, 2007.
Ecommerce websites are usually database driven and use templates to generate the website. There are usually 3 or 4 levels to the site structure, as well as informational and miscellaneous pages. If you’re not careful, your website can quickly disappear into the supplemental index and you will have a hard time getting anything other than [...]
Posted Monday, March 5th, 2007.
When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in [...]
Posted Thursday, February 15th, 2007.
I decided to install the SEO Title Tag Plugin by Stephan Spencer, since I wanted to clean up the titles. Wordpress by default puts in a bunch of extra stuff in there which just doesn’t really look very good.
Ironically, by installing the SEO Title Tag plugin, it allowed me to clean up all the titles [...]
Posted Monday, January 15th, 2007.
It’s so frustrating that you can’t usually find which forum thread is linking to your website, because under the referring site report, cross segment performance, content report, it truncates the URL at the end of the filename, so you end up with items like:
/forums/showthread.php
/forums/viewtopic.php
etc.
There are two options, the first is a hack which uses filters [...]
Posted Thursday, January 11th, 2007.
Matt just posted that the latest Google PageRank update is now underway as well as updates for the link: and site: commands. PR values are fluctuating wildly during this time, but as with previous updates, should settle down in the next 48hrs.
He also reiterated about how Google is treating certain types of links and that [...]
