The keyword research tool is really very nice now. It includes a couple of filters so you can specify definitely included words and excluded words. For example, if I’m setting up an adgroup for a client who sells flights to London, England, I have to enter three words or phrases. In this example I enter [...]
Pay Per Click Marketing
I am a Qualified Google AdWords professional and have been working with Yahoo since it was goto.com. I manage large and small campaigns for a host of companies in various industries. Pay per click marketing is one of the fastest ways to get a presence in the search engines and is extremely flexible. Working for an online marketing agency I have the benefit of working with Google's agency support team which gives me a number of advantages over a regular client relationship.
Posted Saturday, December 9th, 2006.
Posted Saturday, December 9th, 2006.
Since my first peek at Yahoo’s Panama, and after having spoken to some nice Panama support people I understand how the new adgroups are formed. The converted adgroups contain a collection of keywords which use identical ad copy. Sometimes it’s able to create a relevant title for the adgroup, othertimes it labels it as KEYWORD [...]
Posted Thursday, December 7th, 2006.
Today I manged to upgrade a Yahoo Sponsored Search account to use the new Panama system. The upgrade was relatively painless, however, I discovered a few quirks in the system. The first thing that you should know is that the overall structure is now very much like Google AdWords, even sharing the same terminology [...]
