Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just [...]
Pay Per Click Marketing
I am a Qualified Google AdWords professional and have been working with Yahoo since it was goto.com. I manage large and small campaigns for a host of companies in various industries. Pay per click marketing is one of the fastest ways to get a presence in the search engines and is extremely flexible. Working for an online marketing agency I have the benefit of working with Google's agency support team which gives me a number of advantages over a regular client relationship.
Posted Thursday, March 22nd, 2007.
Posted Tuesday, March 20th, 2007.
I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more [...]
Posted Thursday, February 22nd, 2007.
Announced today, by the Inside AdWords crew:
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.
The goal is to improve the quality of the ads, which is great and I applaud their efforts to try and [...]
Posted Tuesday, February 20th, 2007.
Superpages.com is also changing from a bid only tactic to a system which will take into account “many facets of your campaign”. I have yet to use the new system, but I have several accounts which do, so it’s just a matter of time before I get my hands on it.
Just a quick post, since [...]
Posted Friday, February 16th, 2007.
Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some keywords were marked as inactive for search with minimum bids being raised to $1, $5 [...]
Posted Thursday, February 15th, 2007.
The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency - in other words, giving advertisers more information about the inner workings. In this case they’ll be providing indications on Quality Score at [...]
Posted Wednesday, January 10th, 2007.
I was looking at a couple of accounts that were converted in December 2006 and something caught my eye. The daily spending performance report is not showing the correct amount in the Account Daily Spending Limit column. It currently shows the right amount up to the day the account was converted, then $0 after that. [...]
Posted Tuesday, January 2nd, 2007.
My mailbox was flooded with a bunch of emails from Yahoo over the holidays. In the next week or so, a bunch of accounts will automatically be upgraded to the new Panama system. If you do not have an online marketing consultant managing this for you, don’t fear; you really don’t have much to worry [...]
Posted Wednesday, December 20th, 2006.
Lee Odden from TopRank interviewed John Slade from Yahoo about the new Panama
PPC platform (read the interview). He gives us some insights into its current capabilities and what lies ahead. Specifically he mentions geo, demographic and behavior targeting, Panama’s handling of rich media, goal tracking and campaign management features as well as opening up its [...]
Posted Wednesday, December 13th, 2006.
When writing ads, I always check, doublecheck and triple check the ad copy. The worst thing I could do as a consultant for another company would be to put a spelling mistake into their ad. It could possibly tarnish their reputation or push users in the wrong direction. So while checking up on some spam [...]
