Reuben Yau

Online Marketing Consultant (SEO Consultant)

Talk about Google

The number one search engine and definitely my favorite. Eventhough others have been around for a long time, Google seems to be leaps and bounds above the others in many areas. In 2007, Google is just going to get a whole lot stronger with more phone/local integration and more office/corporate related tools and applications.

 

Posted Thursday, April 26th, 2007.
Filed under Google, SEO | Comments (3)

Matt Cutts [post] requested that people use their account in the webmaster central console to report sites that are selling links. This kicked off a storm, among the webmasters and SEO community, which was bound to happen. Here are a few of my thoughts about this whole paid link issue.
It’s Just The Next Step
Over the [...]



Posted Thursday, April 5th, 2007.

Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter (209.85.165.104) which is serving my network.
Here’s a screenshot of the sponsored links in yellow:

Edit: Here’s the official announcement from the Inside AdWords crew.



Posted Sunday, April 1st, 2007.
Filed under Google, SEO, Wordpress | Comments (2)

Obviously an April fools joke… I mean look at all the references to known SEO/marketing people…
scbl - Robert Scoble?
davenator - David Naylor?
RandomFish - Randfish?
Z-man - G man?
Shchoeoe+npMMo - Shoemoney?
You need to do better than that Matt :)
Here’s a screenshot for prosperity:



Posted Tuesday, March 20th, 2007.

I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more [...]



Posted Thursday, February 22nd, 2007.

Announced today, by the Inside AdWords crew:
Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days.
The goal is to improve the quality of the ads, which is great and I applaud their efforts to try and [...]



Posted Wednesday, February 21st, 2007.

The Google Local Business Center offers advertisers a way to geographically authenticate themselves and then select an appropriate category for their business listing.
Google Maps takes data from various sources including Acxiom which provides data for many of the phone directory type websites.
Taking a look at the categories available categories on allpages.com (which is powered by [...]



Posted Saturday, February 17th, 2007.
Filed under Google | Comments (0)

Garett Rogers just wrote an article: What Google is up to listing some domains that have been transfered to Google. The one that caught my eye was google-express.com. Knowing how Google likes to pull technologies together, it got me thinking more about what this could be for. Here’s my train of thought:

Hey that sounds like [...]



Posted Friday, February 16th, 2007.

Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some keywords were marked as inactive for search with minimum bids being raised to $1, $5 [...]



Posted Thursday, February 15th, 2007.

Since I wrote about tracking the full referrer in Google Analytics, I had feedback from some people saying that their content management system, forum software, etc doesn’t allow them to modify the HEAD section or BODY tag. Some other people are also hesitant to place the code in the HEAD section incase the Google Analytics [...]



Posted Thursday, February 15th, 2007.

The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency - in other words, giving advertisers more information about the inner workings. In this case they’ll be providing indications on Quality Score at [...]