Monthly Archives: January 2009

SEO is dead – if you give up

January 15, 2009 by reuben | 17 Comments | Filed in Work

Over the past 2 years I’ve read countless articles and posts about how SEO is dead. Let me tell you, it’s very much alive and kicking. If you want to think that it’s dead, go right ahead and move on to do something else. Because that’s a defeatist attitude and you’re obviously on the verge […]


Google PageRank Definition Pet Peeve

January 8, 2009 by reuben | 4 Comments | Filed in Work

For some reason it really grates me when I read people’s definition of PageRank being “the quantity and quality of inbound links”. To me, “quality” is fairly subjective and doesn’t really accurately describe it. I prefer to use “value” instead of “quality” since PR is just a numerical value. See, there’s that word again, value. […]