Monthly Archives: December 2007

New Google Analytics Tracking Code (ga.js)

December 28, 2007 by reuben | 2 Comments | Filed in Google Analytics

I’ve been a little preoccupied lately and tonight I decided to try out the new Google Analytics tracking code, which uses ga.js instead of urchin.js. To do this, I created a new profile, then added the new code in the for this WordPress theme. This weekend I’ll be comparing results to see if there’s […]

My Thoughts On Google knol

December 16, 2007 by reuben | 3 Comments | Filed in Google

Google could be heading down a slippery slope with Youtube and now knol. Their organic search results are meant to be unbiased and provide the most relevant results for any given query. In 2000 Google launched Google Adwords and we started seeing sponsored search results. That was ok, the ads were clearly marked and listed […]

SEO Client Story

December 13, 2007 by reuben | 5 Comments | Filed in Google, SEO, Work

I used to work for an SEO agency in Pittsburgh and dealt with a number of interesting clients in a variety of industries, with large and small sites. There were a number of funny incidents that I encountered, which I’d like to recount here, although names will be withheld. No Google Traffic After taking on […]

Optimizing PDFs for Search Engines

December 12, 2007 by reuben | Comments Off | Filed in Link Popularity, SEO

At pubcon I listened to a session by George Aspland about various techniques to optimize PDF files for search engines. Part of his ongoing research is to see whether links within a PDF file pass link juice. To test this, he asked if session members would download and republish one of his PDF files. So […]

Meeting People At Pubcon

December 8, 2007 by reuben | 6 Comments | Filed in SEO

While I met a bunch of great people, there were a great deal of people I didn’t get to meet. Some were just rude or didn’t have any time for me (the man with the golden shoes and the offwhite hound dog), but apart from them, most others were polite enough to exchange pleasantries. For […]

Heading to Pubcon

December 1, 2007 by reuben | 4 Comments | Filed in SEO, Work

Just a quick note to say that next week I’ll be at pubcon in Vegas soaking up the latest SEO/SEM issues and techniques. If you want to meet, you can either post in the thread on seorefugee here, or call me using GrandCentral: This marks almost one year since I started this blog, which was […]