Monthly Archives: May 2007

Yahoo Sponsored Search Is Going To 69 You

May 29, 2007 by reuben | Comments Off | Filed in PPC, Work, Yahoo

One of my colleagues today found out that if you edit a short description in Yahoo Sponsored Search, you have to include a period at the end. Usually you’re allowed 70 characters for the short description, but with the ending period, we’re all being cheated out of one character. If your ads are already 70 […]

I’m a high level nerd (meme)

May 25, 2007 by reuben | 5 Comments | Filed in Personal

Overall, you scored as follows: 12% scored higher (more nerdy), 1% scored the same, and 87% scored lower (less nerdy). What does this mean? Your nerdiness is: High-Level Nerd. You are definitely MIT material, apply now!!!. Damn it Michael – I’m not supposed to be nerdier than you, lol. Next five nerds: Randall Skitzzo Jrothra […]

Search Engine Rankings Not Quite Dead Yet

May 13, 2007 by reuben | 1 Comment | Filed in SEO

Lee Odden wrote a post about how he thought search engine rankings are turning into a myth and that there’s much more involved than just monitoring search engine rankings. He also mentions monitoring visibility in blog, video and audio searches and that his firm stopped using Web Position Gold in 2003. I posted a comment, […]

Google Analytics Developers, Please Update urchin.js

May 11, 2007 by reuben | 2 Comments | Filed in Google Analytics, Tracking

I was looking through an overall keyword conversion report in Analytics and noticed some strange search phrases appearing. They looked like long strings of random numbers and characters. It turns out that AOL must be testing some new URL structure in the search results and changed the variable that identifies the search query. I took […]

Top 5 Ways To Lose Rankings

May 11, 2007 by reuben | 2 Comments | Filed in SEO, Web development, Work

I really enjoyed this post by donna, so I thought I’d put together my own favorite five, based on what I’ve seen over the years: 1) Renaming pages or moving them to a different directory location without putting in 301 redirects (this is by far the most common and worst of all mistakes) 2) URL […]

Google PPA For Ecommerce Sites

May 11, 2007 by reuben | Comments Off | Filed in Google, PPA, PPC

One of my clients was recently accepted into the Google Pay Per Action beta program, so I started to set up the actions, conversion tracking and ad campaigns. One of the biggest problems with PPA is that it’s really not really geared towards a typical ecommerce site. Most ecommerce sites have one template for the […]

My Google Analytics Referring URL Hack Still Works

May 10, 2007 by reuben | 1 Comment | Filed in Google Analytics

So now that I’ve had a chance to see the new version, I quite like it. I can also confirm that my hack to obtain the full referring URL still works. The only minor difference in the interface is how you get to the Top Content report in the left navigation menus and the filter […]

New Version of Google Analytics Coming

May 9, 2007 by reuben | Comments Off | Filed in Google Analytics

Yes, a new version is soon coming. I haven’t yet seen it, but I’m hoping that it has a report which shows the full URL including all the parameters by default and/or doesn’t mess with the Google Analytics hack I put in place. I guess I’ll find out when one of my accounts get converted […]

It’s Official – Google Has Technical Fiddly Bits

May 3, 2007 by reuben | Comments Off | Filed in Google, Work

Google Local Business Center is down for maintenance and is displaying this humorous error message. Here’s the transcript for those not able to view the image: The Google Local Business Center is unavailable for the next hour We appreciate your patience as we perform some routine system maintenance. More specifically, we’re updating ‘the backend’ (to […]

Google AdWords Ad Creation Tool – Write and Preview Ads

May 1, 2007 by reuben | 5 Comments | Filed in Google AdWords, PPC, Work

I like the way Yahoo Sponsored Search displays the character count as you create ads, but unfortunately we don’t get that little luxury with Google AdWords, so I created this little tool to count the characters as well as preview the ad and have the ability to copy it into a local document. It also […]