Monthly Archives: April 2007

Paid Links To Manipulate PageRank

April 26, 2007 by reuben | 4 Comments | Filed in Google, SEO

Matt Cutts [post] requested that people use their account in the webmaster central console to report sites that are selling links. This kicked off a storm, among the webmasters and SEO community, which was bound to happen. Here are a few of my thoughts about this whole paid link issue. It’s Just The Next Step […]

Google Acquires Doubleclick – What’s Next TP?

April 13, 2007 by reuben | Comments Off | Filed in Google AdWords, PPC

Google’s plans to dominate the online advertising world just took another leap forwards today when they announced the acquisition of Doubleclick. At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Once Google gets firmly established in […]

Bummed About SES NY

April 12, 2007 by reuben | Comments Off | Filed in Work

I really wanted to attend so I could listen first hand to some of the presentations and get the chance to put a few faces to names (and voices). And perhaps along the way I could have reminisced about my apartment on 79th and 1st. Unfortunately work duties have me tied up a lot these […]

Google Analytics Tracking Code – HTTPS and Full External Referrer Only

April 11, 2007 by reuben | 11 Comments | Filed in Google Analytics, Tracking, Work

Part 1 – Detecting http and https Mode Using Javascript A while back I came across a scenario where a website (typically an ecommerce site) can serve part of their website in both http and https mode. These sites typically use the same template or footer include file for both browser modes. This causes a […]

Why I blog (meme)

April 9, 2007 by reuben | Comments Off | Filed in Personal

The lovely DazzlinDonna tagged me for another one of these meme things. Since I’m on lunch right now I guess I’ll throw out 5 reasons quickly. Personal Brand Building – Like many other professional search marketers, I had been lurking in the wings and posting in a rather anonymous fashion. But after attending pubcon in […]

Google AdWords Sponsored Links Now In Yellow

April 5, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC

Google is known for testing out changes within its results across a limited set of datacenters every now and then. It looks like they’re testing the color scheme again in the datacenter ( which is serving my network. Here’s a screenshot of the sponsored links in yellow: Edit: Here’s the official announcement from the Inside […]

Matt Cutts Blog Hacked – April Fools Joke

April 1, 2007 by reuben | 2 Comments | Filed in Google, SEO, Wordpress

Obviously an April fools joke… I mean look at all the references to known SEO/marketing people… scbl – Robert Scoble? davenator – David Naylor? RandomFish – Randfish? Z-man – G man? Shchoeoe+npMMo – Shoemoney? You need to do better than that Matt :) Here’s a screenshot for prosperity: