Monthly Archives: March 2007

Pay Per Click Reporting Gripe

March 29, 2007 by reuben | Comments Off | Filed in PPC, Work

Working for an online marketing agency, we, and I’m assuming most other agencies and corporations, develop internal databases to track and report on pay per click traffic and costs. The various pay per click platforms provide us with the ability to download reports in various formats, which we can import into our own databases easily. […]

Buying PPC Ads When You Have Good Organic Rankings

March 23, 2007 by reuben | 2 Comments | Filed in Google AdWords, PPC, SEO

Here’s a very common theory I come across all the time: “If I have great organic rankings, I can save money by turning off pay per click listings for the same terms”. This reasoning is only valid if you’re bidding on keywords with poor ROI, or your campaigns are not properly optimized. The one thing […]

5 Simple Steps to Reactivate Inactive Keywords in Google AdWords

March 22, 2007 by reuben | 4 Comments | Filed in Google AdWords, PPC, Work

Since the recent Quality Score updates have been put in place a lot of people are seeing keywords being marked as inactive for search with a message: “increase quality or bid $X to activate” The costs to activate the keyword vary but can easily be $1, $5 or $10 per click. These costs are just […]

Google Pay Per Action Ads – Good and Bad

March 20, 2007 by reuben | 1 Comment | Filed in Google, Google AdWords, PPC, Work

I’m very glad this Pay Per Action (PPA) beta test is now available and it’s definitely a smart move by Google to fill in the gap of their advertiser base. It will be running on the US content network only initially with limited ad formats, but I’m sure that will expand and grow as more […]

Testing Google Analytics Regular Expressions In Real Time

March 15, 2007 by reuben | 12 Comments | Filed in Google Analytics, Tracking

If you have a dynamic website and want to set up conversion goals within Google Analytics, you may need to use regular expressions to define the goal page. These are extremely useful because they can be used to match specific sequences of characters in a URL. They’re a huge expansion on the common wildcard characters […]

Basic Ecommerce SEO Tips

March 6, 2007 by reuben | 5 Comments | Filed in SEO, Work

Ecommerce websites are usually database driven and use templates to generate the website. There are usually 3 or 4 levels to the site structure, as well as informational and miscellaneous pages. If you’re not careful, your website can quickly disappear into the supplemental index and you will have a hard time getting anything other than […]

SEO Is An Investment Not A Cost

March 5, 2007 by reuben | Comments Off | Filed in SEO, Web development, Work

When I first start working with a company, many of them classify their website as a cost. It’s something that they have to have, like an 800 number, a phone system with voicemail capability, or an annual equipment service and calibration. A website should not be classified as an expense, but an asset, just in […]