Monthly Archives: February 2007

Google AdWords Quality Score – Serious Algo Flaw Discovered

February 22, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Work

Announced today, by the Inside AdWords crew: Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. The goal is to improve the quality of the ads, which is great and I applaud their efforts to […]

Comparing Google Local and Acxiom Categories

February 21, 2007 by reuben | Comments Off | Filed in Google, Local Search, Work

The Google Local Business Center offers advertisers a way to geographically authenticate themselves and then select an appropriate category for their business listing. Google Maps takes data from various sources including Acxiom which provides data for many of the phone directory type websites. Taking a look at the categories available categories on (which is […]

Superpages Joining AdWords and Panama

February 20, 2007 by reuben | Comments Off | Filed in PPC, Work is also changing from a bid only tactic to a system which will take into account “many facets of your campaign”. I have yet to use the new system, but I have several accounts which do, so it’s just a matter of time before I get my hands on it. Just a quick post, […]

Google Express Speculation

February 17, 2007 by reuben | Comments Off | Filed in Google

Garett Rogers just wrote an article: What Google is up to listing some domains that have been transfered to Google. The one that caught my eye was Knowing how Google likes to pull technologies together, it got me thinking more about what this could be for. Here’s my train of thought: Hey that sounds […]

Adwords Quality Score Bug

February 16, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC

Since many people are experiencing today’s “quality score bug” as reported in Search Engine Land and on SEORefugee, I decided to run a daily keyword performance report for the period: month to date on some accounts. I noticed that some keywords were marked as inactive for search with minimum bids being raised to $1, $5 […]

Top 10 Reasons Why Website Frames Are Bad

February 16, 2007 by reuben | 6 Comments | Filed in Web development

When website frames were introduced around 1998 with HTML 4.0, it was a time when most users used modems for connectivity – 9,600 and 14,400 baud modems were the norm and download times were horrendously slow compared to modern broadband connections like DSL and cable. With frames you could split a page into pieces and […]

Google Analytics Full Referrer Tracking Update

February 15, 2007 by reuben | 12 Comments | Filed in Google, Google Analytics, Tracking

Since I wrote about tracking the full referrer in Google Analytics, I had feedback from some people saying that their content management system, forum software, etc doesn’t allow them to modify the HEAD section or BODY tag. Some other people are also hesitant to place the code in the HEAD section incase the Google Analytics […]

Google AdWords Quality Update

February 15, 2007 by reuben | Comments Off | Filed in Google, Google AdWords, PPC, Work

The Google Inside AdWords blog just announced some more changes to the Quality Score which are going to be quite interesting. The first is going to be an improvement on Transparency – in other words, giving advertisers more information about the inner workings. In this case they’ll be providing indications on Quality Score at the […]

SEO Title Tag Plugin

February 15, 2007 by reuben | 1 Comment | Filed in SEO, Wordpress

I decided to install the SEO Title Tag Plugin by Stephan Spencer, since I wanted to clean up the titles. WordPress by default puts in a bunch of extra stuff in there which just doesn’t really look very good. Ironically, by installing the SEO Title Tag plugin, it allowed me to clean up all the […]

Socializer and Socializing

February 3, 2007 by reuben | 2 Comments | Filed in Web 2.0, Wordpress

I was using the Social Bookmarks WordPress Plugin by Apostolos Dountsis which places a bunch of small icons at the bottom of each post. I don’t know how successful they are because popular social bookmarking sites like and reddit have browser buttons, so you never really know which button they’re clicking on. I’d like […]